Audio podcast: ‘Mumbai police said, like them, their social media handle should be the best in India’

Ashraf Engineer

November 24, 2021

Social platforms offer citizens a direct dialogue with government agencies, which deploy their handles for a variety of functions, from awareness building and information dissemination to troubleshooting and crisis communication. Sunchika Pandey, whose agency runs the fun and popular social media account of the Mumbai police, speaks to All Indians Matter about why governments must adapt to how a rapidly transforming world communicates – not just to engage with citizens but also change how they are perceived.