‘India’s creator economy is an opportunity for small businesses too’

Ashraf Engineer

India’s creator economy is on fire, fuelled by easy content creation and consumption devices as well as cheap data access. But most of the revenues go to a small pool of creators, while the others struggle. What lies ahead for India’s creator economy? Will it continue to boom or will there be a reckoning? What about sustainable revenues? And how will its evolution as a marketing tool play out? Meghna Mittal and Gaurav Dagaonkar, co-founders of GSharp Media, speak to All Indians Matter.