December 21, 2022
India’s creator economy is on fire, fuelled by easy content creation and consumption devices as well as cheap data access. But most of the revenues go to a small pool of creators, while the others struggle. What lies ahead for India’s creator economy? Will it continue to boom or will there be a reckoning? What about sustainable revenues? And how will its evolution as a marketing tool play out? Meghna Mittal and Gaurav Dagaonkar, co-founders of GSharp Media, speak to All Indians Matter.