‘WhatsApp, social commerce will become the digital dukaan for small retailers’

Ashraf Engineer

From powering immersive experiences to revolutionising the consumer experience, technology is transforming the Indian retail industry. How will technology shape the future for the consumer and the retail industry? Pramod Sudhindra, Partner – Technology Consulting at EY India, who’s working at the intersection of business, experience and technology, speaks to All Indians Matter.